About Online Digital Marketing Course
6 Specialisations in One Program. Learn Search Engine Optimisation, Email Marketing, Affiliate and Influencer Marketing, Social Media Marketing, Serch Engine Marketing&Content Marketing
We introduce the Skill Diploma Digital Marketing Program after consulting 100+ digital marketing industry experts. The program curriculum is designed according to the latest industry requirements. To meet these high standards, students at Fan law Technology will learn digital marketing from Basics to Advance level and fundamentals of the remaining topics will be covered, relevant to the digital marketing industry.
As per the current industry standards, companies are looking for candidates who are not only good in digital marketing but also have enough knowledge in WordPress Website Designing, Content Writing for Digital Marketing and Designing Creatives for digital marketing. To meet these criteria, we have introduced a 5 Courses in One Program which includes Digital Marketing, Content Writing, Search Engine Marketing, Soft Skills & WordPress Website Designing from Basic to Advance level and work on an agency based live projects.
Program Highlights
Course Duration:
1 Months Programs
Learning Mode:
Online
Level of Learning:
Basics to Advanced Level
Timings:
ENROLL NOW
Content Marketing
Content marketing refers to informational, valuable content like blog posts, how-to videos, and other instructional materials. This type of marketing helps you connect with your audience and answer their questions. It can also help to generate leads and close sales.
Content should be published regularly with the target audience in mind. Ideally, your brand would become a trusted voice within the industry by publishing quality, reliable content. You want your audience to come to you first for information on the latest industry trends.
Search Engine Marketing/Pay-per-Click
Search engine marketing, or SEM, refers to paid advertisements that appear at the top of the SERP. The cost of these ads typically depends on the number of clicks the link receives, hence pay per click
When you pay for these top SERP slots, the “Ad” label will appear next to your URL. Despite consumer knowledge that these are ads, many still click on these links, and it can be a very effective digital marketing strategy.
Search Engine Optimization
Search Engine Optaimization, (SEO), is the strategy of creating content in such a way that search engines like Google will rank your page high on the search engine results page (SERP).
Google uses algorithms to decide how relevant your page is to the keywords that the user is searching for. These algorithms update frequently, and SEO strategies must be adjusted just as regularly to remain effective.
When done properly, SEO efforts will put your page at the top of the SERP and bring in more organic traffic.
Social Media Marketing
With Social Media Marketing, social media platforms are used as a digital marketing channel. Ads can be bought to reach out to a new audience, or you can create a profile for your business on any social media platform and create posts to advertise new products, sales, or freshly published content.
Which social media platform you will use will depend on the type of audience you want to reach. For example, according to Pew Recharge, Instagram is best for reaching audiences between the ages of 25 and 29, while those 65+ can be best achieved through Facebook.
Affiliate and Influencer Marketing
Working with an affiliate or influencer can help increase your audience reach by engaging with their existing audience. For an effective affiliate/influencer relationship, try to work with an individual who is well-known and respected within your industry. They can create content promoting your business or product and share a link to your website. Every time a sale is completed, or a link is clicked, the influencer/affiliate will receive a kickback.
Email Marketing
When someone visits your website or business, invite them to join an email subscriber list. With their permission, you can send emails about sales, special events, or product releases. Email marketing is often underestimated, and according to Lyfe Marketing, approximately $40 of revenue is brought in for every dollar spent on email marketing.